Custom Chains in Toronto
Cuban links, rope chains, franco chains, and more — built to your exact specifications in gold, silver, or platinum.
Why Choose Al-Assali
Made in Toronto
Every piece crafted entirely in-house in Toronto — no outsourcing, no middlemen.
Ethically Sourced
Natural and lab-grown diamonds, conflict-free sapphires, rubies, and emeralds.
One-on-One Design
Personal consultation from concept to CAD rendering to finished piece.
Premium Materials
10K-18K gold, platinum, and sterling silver with optional gemstones.
Al-Assali Jewelry is Toronto's destination for custom chains. Whether you want a heavyweight Miami Cuban link, a classic rope chain, or a sleek franco — every chain is handcrafted in-house to your exact length, width, and weight specifications. Choose from 10K, 14K, or 18K gold in yellow, white, or rose, as well as platinum and sterling silver. Our custom gold chains and name chains are among the most sought-after pieces in the GTA, built solid — never hollow.
Available Styles
Select the style that speaks to you during your consultation
Premium Metals
Crafted with the finest materials — choose your metal during consultation
Gold Colour Options
All gold options available in yellow, white, and rose gold
Stone Options
Chains can incorporate diamond-set clasps, diamond-cut links, or integrated diamond settings. We can also create matching chain-and-pendant combinations.
Investment Guide
Custom chain pricing depends primarily on gold weight. A lighter 10K gold box chain starts around $1,000, while a heavy 18K Cuban link can reach $10,000+. We quote based on current gold prices, karat, and your desired dimensions.
Timeline & Process
Custom chains take 2-4 weeks depending on complexity and weight. Cuban links and heavier chains require more crafting time. We weigh and measure each chain to your exact specifications before finishing.
Chain Length
Not sure of your chain length? Don't worry — we'll help determine the perfect fit during your free consultation. Just tell us “e.g., 22 inches” or let us measure in person.
What Our Toronto Clients Say
grayHad a perfect experience! Unmatched creativity and execution, definitely the only place to go in toronto for jewelry
Umair AlahiMy experience shopping here was excellent. They answered all my questions, worked out a price that fits my budget, & helped me choose the perfect piece and also kept in touch after the sale to make sure I was satisfied.
PadronoI've been to many shops looking for custom grillz and kept getting really high quotes. At this shop I was taken care of and the price was explained. The final product was worth way more than what I paid. By far the only place I will be going!
How We Work Together
A Toronto-based bespoke studio serving clients across the GTA by appointment. Most of the process happens virtually, with secure insured delivery when your piece is ready — and in-person meetings in Toronto whenever you prefer.
Zoom, phone, or message
Share references, review CAD renderings, and approve stones without leaving home. Most of our clients complete their project entirely virtually.
Complimentary across the GTA
Finished pieces are delivered fully insured to your door anywhere in Toronto and the Greater Toronto Area — no pickup required.
By appointment in Toronto
Prefer to meet face-to-face? We arrange private in-person appointments in Toronto at a time and location that works for you.
Frequently Asked Questions
What types of custom chains do you offer in Toronto?
Miami Cuban link, rope, franco, figaro, box, wheat, anchor, curb, herringbone, paperclip, byzantine, and fully custom link designs. Any style, any weight, any length.
How much does a custom Cuban link chain cost in Toronto?
A 22" 10K gold Cuban link starts around $2,500 at 5mm width and scales with width, length, and karat. A 22" 14K Cuban at 8mm typically runs $6,000-$8,000. Solid 18K heavyweight chains at 10mm+ can reach $12,000+. We quote by exact gram weight.
Solid gold vs hollow gold chains — what's the difference?
Hollow chains are lightweight and cheaper but dent, kink, and snap under everyday wear. We only make solid gold chains — they hold their shape, last a lifetime, and hold resale value. We'll walk you through the weight trade-offs during consultation.
How many grams is a 5mm Cuban chain?
A 22" 5mm solid Cuban chain is roughly 40-50 grams in 10K gold, 45-55 grams in 14K, and 50-60 grams in 18K. Exact weight varies slightly by link style. We weigh and measure to your spec before finishing.
What gold karats are available for chains?
10K, 14K, and 18K gold in yellow, white, and rose, plus platinum and sterling silver. 14K is our most popular — a great balance of colour, durability, and price for everyday wear.
Can I customize the length and width of my chain?
Yes — every chain is made to your exact length, width, and gram weight specifications. Common lengths: 18", 20", 22", 24", 26", 28", 30". Widths from 2mm to 15mm+ depending on chain style.
Do you make chains with name plates or pendants integrated?
Yes — we can integrate custom name plates, ID bars, pendants, and diamond-set sections into any chain design. Matching chain-and-pendant sets are a signature offering.
Can you add diamonds to a chain clasp or links?
Yes — diamond-set clasps, diamond-cut facets, and fully diamond-embedded links (iced-out chains) are all available. Natural or lab-grown, any clarity tier.
How long does a custom chain take in Toronto?
Most chains take 2-4 weeks. Lightweight chains 2-3 weeks, heavyweight Cuban or franco chains 3-4 weeks, fully iced-out chains 5-6 weeks due to setting work. Rush production is available.
Do you repair or re-solder broken chains?
Yes — we repair, re-solder, and re-plate chains (even if they weren't made here). We also shorten and extend existing chains to your preferred length.
Ready to Create Your Chains?
Start your custom journey and our master craftspeople will bring your vision to life within 24-48 hours of your inquiry.
Start Your Journey